‘Ji 鸡’ is a generic name for cockerel, hen, and chick, and sounds the same as ‘ji 吉’ for ‘good fortune’. Thus, a picture of many chickens is used to represent ‘abundant good fortune’.

Related Pun Pictures:

May you enjoy imminent good fortune 大吉

May everything fare fabulously in your family 室上大吉 

Related motif: Rooster 公鸡